THE PET FOOD INDUSTRY
Within Australia we are raised into a culture that has a tremendous amount of respect, love and nurturing attitude towards animals, particularly the most common of them all being cats and dogs. According to the Australian Companion Animal Council (ACAC) report, 36% of all Australian households own a dog , whilst 23% own a cat. With such a large portion of Australian households owning cats and dogs, it becomes quite evident why and how the Australian pet food industry is enjoying such lucrative sales aiding in its continual growth.
In 2009 it was found that Australian consumer expenditure for both cat and dog food reached a whopping $1.68 billion. With $581.5 Million being spent on cat food alone, and $1.1Billion being spent on dog food. As we all know pet owners want nothing but the best for their household pets by ensuring there well being, therefore it is understandable why many pet owners want to feed their pets food that is both safe and healthy to consume. To ensure this was always the case, in 1972 the Australian pet food industry became self regulated via the Pet Food Industry Association of Australia (PFIAA). The regulation was implemented in association with federal and state governments in order to develop national standards for manufactured pet food. The regulation sought that all pet food being manufactured within Australia and imported from overseas comply with standards to ensure a high standard of excellence of the products made available in the pet food industry. The mission of PFIAA till this day is to continue achieving this standard of excellence in the pet food industry by
• Consideration of the needs of pets and the community;
• active promotion of the benefits of responsible pet ownership; and
• promotion of prepared pet food as the preferred method of pet nutrition and reinforced through establishment and self regulation of industry standards.
It interesting to know that combined, Australian dogs and cats now consumer over 40 million meals a week, most of which are produced by highly reputable pet food manufacturers who are members of the PFIAA. It is important that the Australian pet food industry became regulated, because it has essentially ensured that cats and dogs are now less prone to sickness from bad quality food products. This in turn has provided pet owners across Australia with a number of benefits which include:
• A healthier and stronger pet dog/cat
• A reduction in veterinary expenses
• And Enjoying the company of a companion who is now likely to live a longer lifespan, leading to happiness and increased quality of non materialistic lifestyle for pet owners.
With the pet food industry continuing to grow, other industries such as pet products and accessories are likely to experience expenditure. This will help push the demand and sales for products such as the feed 'a' pet, thus enabling our team to deliver our social purpose by assisting Australian pet owners to experience greater freedom and control when feeding their beloved pets.
1 comments:
I wanna thanks to a great extent for providing such informative and qualitative material therefore often.Pet Food industry overview
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